The Alchemist Pricing System

I meet lots of entrepreneurs who are brilliant at their work but agonize when it comes to pricing it.  

Pricing brings up all kinds of uncertainty — “will I be too high, too low, and not look professional? Will they see the ROI for the work I do? Will it feel like too much?” 

Why does pricing our services provoke fear and dread?

Most of the time, it leaves us paralyzed and stuck. So when it comes time actually to give a prospective client a price, we often take a wild guess and hope it works out.

I used to stress about pricing my services, coaching programs, and workshops. Whenever I created new content or had to figure out a program, I would worry about how to price the services. Finally, a few years ago, I figured out and created a step-by-step process for pricing; I call it the…